PENINGKATAN NILAI TAMBAH DAN PENGOLAHAN TALAS (Colocasia Esculenta L) MERK ‘TALAS ULUN” DI DESA PEMATANG PANJANG KABUPATEN BANJAR KALIMANTAN SELATAN

Abstrak

Taro is a leading commodity in Pematang Panjang Village, Banjar Regency. Apart from being a leading commodity, taro is also known as an icon of Banjar Regency. As an icon, of course, taro agribusiness development needs to be done. Residents who are one of the farmer groups who play an active role in developing taro agribusiness in Pematang Panjang Village, Sungai Tabuk District, Banjar Regency. Members of farmer groups need to work together with stakeholders to create new innovations, especially in terms of processing taro products. In addition, residents also need to adapt to digital technology to support marketing activities for agricultural products and processed products. The activities carried out are assisting residents in processing taro into finished products, namely taro chips, branding and product packaging design, as well as marketing the products produced online through social media and marketplaces. The resulting product innovations are Taro Chips and Taro Sticks (Original, Chocolate, Cheese and Balado Flavors) which can generate an added value of 37.18 percent. This product innovation is branded "Talas Ulun" and is marketed via Instagram (Talas Ulun_) and Shopee (Talas Ulun.id). The method of community service activities is carried out with lectures, questions and answers, and simulations. The stages carried out started from field observations, outreach, training, and evaluation. Through this PKM activity, taro cracker business actors can increase sales turnover by utilizing social media